Pay-per-click (PPC) marketing campaigns
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Pay-per-click is an internet marketing program where advertisers pay only when their advertisement is 'clicked-on'. Advertisers either bid, or agree to pay a fixed prices to use key words or phrases which are specific to their target market and their marketing campaign. Google Adwords, Yahoo Search Marketing and Microsoft AdCenter are the larger of the search engines which offer this marketing services. The market share of these services should be taken into consideration when setting up your marketing campaign.
The beauty of this type of target marketing is that your advertising dollars can be used to hone in on your desired target market ...an extremely efficient strategic use of your precious marketing dollars. The target market can be a defined by language, or location or can be controlled, by the advertiser, to focus on select web sites. The following are links to the PPC programs of the major search engines:
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WEB Design RI will develop and manage your PPC marketing program by offering the following PPC services:
- Develop, in conjunction with the client, the marketing objectives and PPC marketing strategy
- Set up the PPC accounts
- Establish the program key words and phrases; and refine via the Google key words tool.
- Manage the program budget
- Generate reports to keep the clients fully informed about the performance of the PPC program
- Utilize the reports to fine tune and optimize the PPC
- Conversion tracking
