T3HHG46VEKK3

5V6Q7SSZPQ8H

No tags Hide

When web designers publish a web site it is often only  after many, many,  client project reviews and page edit after page edit with a focus, a sole focus,  on how the web site will appear in a browser. Few clients have any interest other than how the web site will appears in a web browser and they just assume that everything else is in place that will make the web site perform on search engines.

T3HHG46VEKK3

However, in the months that follow publication the client  observes that the web site simply is not performing well on search engines!. What to do!

One of the first steps is to understand how a search engine reads you web site.

A great, efficient and simple  way to evaluate  your site is to look at the site in the same way that a search engine spider would… checking each page with a text browser using a Lynx Browser. This tool reads all the text on a web page including the ‘Alt’ text assigned to images.

If you’d like quickly to check a page on a site you could use the Lynx Viewer. but for maximum convenience and efficiency you can download Lnyx and run it locally.

It is quite common that web sites that look spectacular have little-to-no content and this occurs because of a dependence on images and flash files and very little use of text. Spiders read text.

If your web site must be image intensive then please read this blog entry for advice on image optimization for search engines…http://webdesign-ri.com/web_site_design_and_SEO_blog/2009/09/18/how-to-search-engine-optimize-images/

5V6Q7SSZPQ8H

ALT tag, lynx browser, lynx viewer, SEO Hide

In order to achieve a high Google page rank, you web site must be seen to be popular amongst the users of the Internet and there is a very complicated algorithm that is used to complete the page rank calculation.

Popularity is often thought of as the number of backlinks (inlinks) to your site but there are other methods of increasing your site’s popularity ( off site SEO) and one such  method is delicious.com: a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking.

So, the more people that bookmark your web site on delicious.com the more popular your site will be; and this  is one important tactic to increasing the page rank of your site.

You can adopt a passive strategy and wait until browsers bookmark your site or you can adopt a pro-active marketing strategy by:

• Encourage all of your company employees to bookmark your site
• Encourage all of your Facebook, Twitter, LinkedIn and myspace contacts to book mark your site
• Ask your social media friends to spread the good news about your site through their networks

Delicious should be a component of any social media networking marketing program.

backlinks, Facebook, LinkedIn, myspace, page rank, SEO, Twitter Hide

One of  problems associated  with Social Media Networking is that it can be overwhelming to a new user (marketer). However, there are tools that can be employed to automate the process. In my last blog entry I detailed the connectivity between Facebook and Twitter. When  Facebook and Twitter are connected, by updating your company ‘page’ on Facebook you will automatically send a tweet to Twitter. One data entry point will feed two Social Media networking platforms.

We can take a similar approach to connect your company blog to LinkedIn such that every blog entry will automatically appear on your company LinkedIn ‘page’.

How?

Set up a Feedburner account for your blog and  the simply add the Feedburner address to you LinkedIn account.

Simple! while on the surface this may not seem like much but the fundamental problem with Social Media Network marketing is keeping current with every platform. So, by reducing the data entry point to two, we can feed 4 elements of Web2.0 marketing media. The simpler we can make Social Media Marketing for the marketers who use it  on a day-to-day basis, the more effective the marketing programs will become.

Facebook, Feedburner, LinkedIn, Social Media Networking, Twitter Hide