The following are ‘landmines’ which should be avoided, like the plague, if you wish you web site to perform well during organic searches.

Do not use

• hidden text or hidden links
• cloaking redirects
• automated queries
• keyword stuffing  with totally irrelevant keywords
• duplicate content on pages, domains or sub-domains
• (and this is obvious) undertake malicious behaviour such as phishing, viruses etc

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